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Shifting demographics
Recently I read that traditional marketing demographics are narrowing. Traditionally, TV, radio etc needed broad categories to work with and it suited marketers to keep us sorted according to such...
View ArticleAim your content at your target
Whether it’s content for a blog, a newsletter, a website or anything else, it is going to produce the best results if the content and writing suit your potential buyers (your target audience). Sounds...
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Social media predicts stuff
Which option will be our future? I have just read a great article* by Amy Birchall about social media being used to predict the future. A researcher at Illinois University, Kalev Leetaru, was able to...
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